Onsite Assets
These assets appear on eBay.com homepage and mobile app. While creating these graphics for hundreds of campaigns it was important to follow strict brand guidelines for spacing, colours, design feeling and emotion. These assets highlight of a product, sale, holiday in a consistent and attractive visual language.
Social Media Assets
These graphics appear on eBay’s official social media accounts on Instagram, Twitter, Facebook, Pinterest. Social briefs allowed for a bit more creativity and thinking outside the box while still adhering to general eBay design guidelines for colour, emotion and layouts.
Print Ads
Certain briefs featured print ads for magazines, posters, event brochures. These had stricter rules than some of the onsite assets, however allowed for creative visual solutions and ideation.
Landing Pages
Various eBay offered programs, events and sellers have their own landing pages on the eBay website.
Emails and Newsletters
eBay has various newsletter emails. These asks usually have a strict template, however some of them are a bit more custom, similar to landing pages.
Miscellaneous
Many non-campaign specific projects including 2023 Pride Event graphics.
